JS Tip 289: Spooky Words Three
Tips from Jefferson Smith Training and Consulting
View this email in your browser (http://us3.campaign-archive1.com/?u=a36ff6c05a3a86ee5603a8af9&id=1559fbc14f&e=f5cb1b3d2d)
** From the Writing Workshops: Spooky Words Three
We’re still exploring spooky words—words that will haunt you if you use them incorrectly.
Farther and further
Farther involves physical distance: “The site is farther away than we thought.” Yards. Miles. Whatever.
Further involves figurative distance: “The answers are further away than we thought.” Research. Investigation. Whatever.
Imply and infer
Speakers and writers imply. They hint. They suggest. “The CEO implied we’d get a raise next year.”
Listeners and readers infer. They assume. They understand. “The workers inferred they’d get a raise next year.”
Bears dress in fur. We like that joke.
Insure, ensure, and assure
Insure refers to insurance: “Insure the package before you ship it.” Think of the I as the crossbar of a dollar sign: “$nsure the package before you ship it.” You buy insurance with dollars.
Ensure means to make sure: “Ensure the package gets there safely. Get tracking numbers and follow up.”
(But beware: British writers use insure and ensure interchangeably. That’s one of the reasons we had a revolution.)
Assure means to comfort or guarantee: “I assure you the package will arrive on time. I guarantee it.”
Let us know your thoughts. We love this stuff.
Still more words next week.
** Recent Tips
Copyright © 2014 Jefferson Smith Training and Consulting, All rights reserved.
We're trying out a new email service. Let us know what you think.
Our mailing address is: Jefferson Smith Training and Consulting 90 West 500 South, Bountiful, UT, United States Bountiful, UT 84010 USA
** unsubscribe from this list (http://jeffsmith.us3.list-manage.com/unsubscribe?u=a36ff6c05a3a86ee5603a8af9&id=b759e31a95&e=f5cb1b3d2d&c=1559fbc14f) ** update subscription preferences (http://jeffsmith.us3.list-manage.com/profile?u=a36ff6c05a3a86ee5603a8af9&id=b759e31a95&e=f5cb1b3d2d) Email Marketing Powered by MailChimp http://www.mailchimp.com/monkey-rewards/?utmsource=freemiumnewsletter&utmmedium=email&utmcampaign=monkey_rewards&aid=a36ff6c05a3a86ee5603a8af9&afl=1