JS Tip 443: Capitalization, Part the Third
From the Writing Workshops: cAPItaliZING thREE
Three final capitalization guidelines:
One. Capitalize the first words of a displayed list:
Use the company colors in the advertisement:
• Dark green
But don’t capitalize the words if you list the items in a sentence:
Use the company colors in the advertisement: maroon, tan, and dark green.
(Notice the punctuation as well. No commas or periods in the displayed list. Commas, a connecting word, and a period in the sentence list.)
Two. Capitalize the major words in headings, sub-headings, and titles:
Profits Improved in the Second Quarter
The Attorney General’s Report on Things
Gone with the Wind
When you write a subject line, you have a choice:
Request for a New Copier
Request for a new copier
Equally acceptable. Don’t worry about it.
Three. Strangely capitalized names have a life of their own:
Names like eBay and iPad don’t require an initial capital even if they start a sentence:
eBay changed its billing system this year.
iPads can serve as excellent training devices.
If you have questions or comments, let us know. We love this stuff.
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